Pricing designed forscaleandpredictability
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Frequently asked questions
Have more questions about pricing? Contact our sales team.
Yes! You can move to Pro whenever you like, and if your usage grows to the point where Pro would cost you less, we'll upgrade you automatically.
Every plan has a base platform fee that includes a set amount of usage. Usage beyond that is billed incrementally at your plan's per-unit rates. Depending on your plan, usage is measured across connections, purchases, events, MCP queries, and API requests.
Your first 30 days are free, including any usage above the included amounts. Billing begins after that.
Within your first month. You'll get a $0 invoice when you start, plus reminders before the deadline.
Your account will be gated. Your shoppers can still link their retail accounts and you can still sign in, but outbound events, rewards, and some dashboard functionality pause until a payment method is added. Events generated while your account is limited are held and delivered once it's restored.
Starter includes program metrics, such as connections over time, usage, and API activity. Purchase-level analytics and Subtotal MCP are available on Pro.
Your usage against each plan limit is shown in real time on the usage page in your dashboard, so you can see where you stand before any additional usage is billed.
Nothing stops working. Usage beyond what your plan includes is billed incrementally at your per-unit rates and appears as additional usage fees on your next invoice.
We accept ACH bank transfer and credit card.
A purchase is an in-store or online transaction shared by one of your customers. It counts toward your usage when the transaction includes at least one product from a brand you subscribe to.
A connection is a retail account that one of your shoppers has linked to you through Subtotal, such as their Walmart or Amazon account.
An event is an outbound data transmission we send on your behalf, such as a webhook, a partner integration message, or a record in a data export. A single purchase can generate more than one event if you've enabled multiple webhooks or integrations.
An MCP query is a request to retrieve or process data through Subtotal's MCP server, which lets AI tools work with your purchase data. A single prompt can result in more than one query.