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Amazon Prime Day 2026, By the Numbers
Observed Amazon purchase data from Subtotal's consumer panel over Prime Day (June 23–26, 2026).
July 2, 2026
Cole Wilkes
Co-Founder and CEO
Subtotal x Smile Integration
Easily reward customers for purchases they make at Walmart, Amazon, Target, and other retailers.
June 18, 2026
Cole Wilkes
Co-Founder and CEO
How Shoppers Think
Your shoppers don't think in channels. Your brand shouldn't either.
May 27, 2026
Matt Cunningham
Head of Operations
Introducing the Subtotal MCP
Get insights from your retail data in plain English, in seconds
May 20, 2026
Jordan Hensley
Co-Founder and CTO
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