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Amazon Prime Day 2026, By the Numbers
Observed Amazon purchase data from Subtotal's consumer panel over Prime Day (June 23–26, 2026).
July 2, 2026
Cole Wilkes
Co-Founder and CEO
Welcoming Koby Dato to Subtotal
After a standout summer internship, Computer Science major Koby Dato stays on at Subtotal while completing his senior year.
August 20, 2025
Cole Wilkes
Co-Founder and CEO
Subtotal Launches Shopify App to Bring Retail Purchases into the DTC Experience
Making retail purchases actionable for CPG brands and Shopify developers.
April 17, 2025
Cole Wilkes
Co-Founder and CEO
Welcoming Prince Mugisha, Subtotal's New Founding Software Engineer
Join us in welcoming Prince Mugisha to Subtotal as Founding Software Engineer.
April 14, 2025
Cole Wilkes
Co-Founder and CEO
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