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Sending Retail Purchase Events to Klaviyo
Build segments and trigger flows with purchases at major retailers like Walmart, Amazon, Target, and Sephora.
August 24, 2026
Cole Wilkes
Co-Founder and CEO
Stone Mele Joins Subtotal as Staff Software Engineer
Meet Stone Mele, the newest member of Subtotal's engineering team.
May 19, 2026
Cole Wilkes
Co-Founder and CEO
Q1 2026 Wrapped
Recap of some of the major platform, infrastructure, compliance, and integration updates we shipped in Q1 2026.
May 14, 2026
Matt Cunningham
Head of Operations
Open Commerce: Giving Shoppers Control of Their Purchase Data
Subtotal is building the infrastructure for Open Commerce, a framework for permissioned, consumer-driven purchase data sharing.
April 21, 2026
Cole Wilkes
Co-Founder and CEO
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