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Amazon Prime Day 2026, By the Numbers
Observed Amazon purchase data from Subtotal's consumer panel over Prime Day (June 23–26, 2026).
July 2, 2026
Cole Wilkes
Co-Founder and CEO
How Subtotal Helps Brands Reward In-Store Purchases Automatically
Brands can now reward in-store purchases as easily as online ones, with no receipts or extra steps required.
April 8, 2025
Cole Wilkes
Co-Founder and CEO
The Future of Loyalty Is Account Linking, Not Receipt Uploads
Your marketing stack should meet customers where they shop. Account linking helps make that happen—without the friction, with better data, and in real time.
April 3, 2025
Cole Wilkes
Co-Founder and CEO
Welcoming Matt Cunningham, Subtotal's New Head of Operations
We're thrilled to welcome Matt to the team.
March 24, 2025
Cole Wilkes
Co-Founder and CEO
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